Influencer & Partnerships
Creator partnerships that reach real audiences and stay compliant doing it.
Crescent Digital Solutions runs influencer marketing campaigns — creator sourcing, vetting, negotiation and reporting — for brands working with nano through celebrity-tier creators. Every campaign is run to meet India's advertising disclosure requirements, because an influencer partnership that skips compliance isn't a shortcut, it's a liability sitting on the client's brand.
Brands We Work With
Delivering premium digital experiences for leading brands across industries.
Nano, micro, macro and celebrity influencers.
Creator tiers get sorted by follower count, but the real difference between them is what each one is actually good for.
Nano & Micro Influencers
Smaller audiences, but typically higher engagement rates and a closer, more trusted relationship with their followers. Nano and micro creators are usually the strongest choice for credible word-of-mouth and are frequently open to barter arrangements rather than cash fees alone, making them a cost-efficient way to build authentic reach at scale across many creators at once.
Macro Influencers
Established creators with a defined niche and audience, offering broader reach than micro-influencers while still retaining meaningful engagement and category relevance.
Mega & Celebrity Influencers
Over a million followers, often extending into mainstream celebrity status. Best suited for brand positioning and mass awareness campaigns rather than close, conversion-driven engagement — the trade-off is reach for depth of connection.
Worth knowing: the right tier depends on the campaign goal, not on picking the biggest audience available. Brand awareness for a new product launch often benefits more from macro or celebrity reach; a considered-purchase category with a specific niche audience often converts better through a coordinated group of nano and micro creators than through one large name.
Nano/micro vs macro vs celebrity — the short comparison.
| Dimension | Nano & Micro | Macro | Mega & Celebrity |
|---|---|---|---|
| Follower range | ~1K – 100K | ~100K – 1M | 1M+ |
| Typical strength | Engagement rate, trust, niche credibility | Balanced reach and relevance | Mass reach, brand positioning |
| Common deal structure | Often barter or lower-cost paid, run at scale | Paid, per-creator negotiation | Paid, often higher-cost, sometimes agency-brokered |
| Best for | Word-of-mouth, considered-purchase, niche audiences | Category-relevant reach with retained engagement | Launches, mass awareness, brand positioning |
Why a bigger follower count isn't automatically a better campaign.
The most common mistake in influencer marketing is chasing follower count as the only variable that matters. A creator with a million followers and a disengaged, bot-heavy or mismatched audience delivers less real impact than a handful of niche micro-creators whose audience actually trusts their recommendations and matches the brand's actual customer.
The second most common mistake is treating disclosure as optional. India's advertising regulator has made sponsored-content labelling a mandatory requirement, not a courtesy — and enforcement has real financial and legal consequences for both the brand and the creator. A campaign that skips proper disclosure to look more "authentic" isn't clever, it's exposure.
Crescent vets creators on audience quality and fit, not just reach, and runs every campaign compliant with current disclosure rules by default — not as an afterthought.
What's included in Crescent's influencer marketing service.
Creator sourcing & vetting
Identifying creators across nano through celebrity tiers based on audience quality, engagement authenticity, niche fit and brand safety — not follower count alone.
Campaign strategy & briefing
Defining the campaign goal, selecting the right creator mix for that goal, and briefing creators clearly enough that content stays on-brand without feeling scripted.
Negotiation & contracting
Rate negotiation, deliverable agreements and campaign terms handled end to end, so brands aren't chasing creators directly through DMs.
Disclosure & compliance support
Ensuring campaign content meets current ASCI disclosure requirements for sponsored content, so partnerships stay compliant rather than exposing the brand to regulatory risk.
UGC & content coordination
Managing user-generated content campaigns and creator-produced assets that extend beyond the original post, coordinated with our Social Media & Content Marketing service for wider distribution.
Reporting & performance tracking
Reach, engagement, and — where trackable — conversions and attributed outcomes, reported against the goals agreed before the campaign launched, not just a screenshot of likes and comments.
Not sure if your current campaigns are actually compliant?
We'll review your creator content against current disclosure rules and tell you honestly where the risk sits.
How we work.
We define the campaign goal, target audience and budget, and identify which creator tier — or mix of tiers — actually fits that goal, rather than defaulting to whichever creators are easiest to book.
Creator shortlist, campaign brief and deliverables agreed before outreach begins, including the disclosure format each piece of content needs to meet current requirements.
Outreach, negotiation, contracting and campaign management — coordinating creators, reviewing content before it goes live, and confirming compliant disclosure on every piece.
Performance reporting against the original goal, and — for brands running influencer marketing on an ongoing basis — a repeatable creator network built over successive campaigns rather than starting from zero each time.
Who this service is for.
A good fit if you are:
- Launching a product and want credible reach through creators your target audience already trusts
- Running influencer campaigns already but unsure whether the creators and content are actually compliant with current disclosure rules
- Building an ongoing creator network rather than one-off campaigns
- Looking for influencer marketing measured against real outcomes, not just reach and vanity engagement numbers
- Wanting influencer content coordinated with your broader social and content strategy instead of running in isolation
Not a good fit if you are:
- Looking for guaranteed viral results — no agency can promise that honestly, and anyone who does is setting expectations that won't hold
- Wanting to skip proper disclosure to make sponsored content look more "organic" — this is a real compliance risk, not a creative choice
- Expecting influencer marketing to work without any product or offer worth talking about — creators can amplify a good product; they can't manufacture demand for a weak one
We'd rather tell you that now than run a campaign that creates risk instead of results.
What influencer marketing costs.
There's no fixed number, and cost has two separate components: creator fees (paid directly to creators, or negotiated as barter for smaller tiers) and management fee (what Crescent charges to source, vet, negotiate and run the campaign). What drives the total:
- Creator tier and volume. A coordinated campaign across many nano and micro creators has a different cost structure than a single macro or celebrity partnership.
- Deliverable complexity. A single Instagram post costs less than a full content package spanning multiple posts, Reels and stories.
- Category and niche. Highly competitive categories (beauty, fashion, tech) typically see higher creator rates than less saturated niches.
- Campaign duration. A one-off campaign versus an ongoing monthly creator programme carries a different cost logic.
What you always get: transparent visibility into what portion of spend went to creators versus management, and confirmed compliant disclosure on every piece of sponsored content.
Frequently asked questions.
The tiers are generally divided by follower count — nano and micro roughly span 1,000 to 100,000, macro extends into the hundreds of thousands to a million, and mega/celebrity influencers exceed a million. Smaller-tier creators typically offer higher engagement and closer audience trust; larger-tier creators offer broader reach. The right choice depends on the campaign's goal, not simply the biggest available audience.
Yes. India's Advertising Standards Council (ASCI) requires influencers and brands to clearly disclose any "material connection" — payment, free products, barter, affiliate commission, or similar benefit — behind promotional content. This is backed by the Central Consumer Protection Authority, which has statutory power to act on non-compliance. Current disclosure requirements should always be confirmed against ASCI's published guidelines before a campaign launches, since specifics can be updated.
It depends on the goal. Mass awareness for a launch often benefits from macro or celebrity reach. Building credible word-of-mouth in a specific niche or considered-purchase category often performs better through a coordinated group of nano and micro creators, whose smaller but more engaged audiences tend to trust their recommendations more.
Vetting looks at audience quality (real followers versus bot or purchased followings), engagement authenticity, niche and brand fit, and past content history — not follower count in isolation.
Yes, particularly with nano and micro creators, where barter arrangements — free products or services in exchange for content — are common. Whatever the arrangement, it still counts as a "material connection" under disclosure rules and needs to be labelled accordingly.
Success is measured against the goal agreed before launch — reach and engagement for awareness campaigns, or traffic, conversions and attributed sales where tracking allows, for performance-focused campaigns.
Yes. Outreach, rate negotiation, deliverable agreements and contracting are handled end to end, so a brand isn't managing individual creator relationships and DMs directly.
Yes, though the approach differs — B2B influencer marketing typically leans on industry experts, LinkedIn creators and niche thought leaders rather than consumer-lifestyle influencers, and is measured more on credibility and lead quality than broad reach.
Other ways we help you grow.
Ready for influencer campaigns that actually deliver — and stay compliant?
Crescent runs influencer marketing from creator vetting through compliant disclosure, nano to celebrity. Tell us your goal and we'll tell you honestly what mix of creators actually fits it.
Book an intro call